杭州电子科技大学图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Creating and marketing new products and services / Rosanna Garcia.

出版发行项:

Boca Raton : CRC Press, c2014

ISBN:

9781482203608 (hbk)

ISBN:

148220360X (hbk)

载体形态项:

xxv, 412 pages : illustrations ; 27 cm

个人责任者:

Garcia, Rosanna, author.

论题主题:

New products.

论题主题:

Marketing research.

论题主题:

Product design.

中图法分类号:

F273.2

书目附注:

Includes bibliographical references and index.

内容附注:

The proactive new product development process -- New product innovation strategy -- Opportunity identification and idea generation: the fuzzy front end -- Out of the fuzzy front end into the design phase -- The concept test -- Perceptual maps -- Estimating sales potential -- The proactive new product development process -- Product/market testing -- Launch and beyond -- Global new product development -- Sustainability in innovation.

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