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Online Public Access Catalogue

题名/责任者:

Holistic approaches to brand culture and communication across industries / Sabyasachi Dasgupta, Santosh Kumar Biswal, M. Anil Ramesh, [editors].

出版发行项:

Hershey, PA : Business Science Reference, c2018

ISBN:

9781522531500 (hardcover) :

载体形态项:

xxii, 281 pages ; 27 cm

附加个人名称:

Dasgupta, Sabyasachi, 1982- editor.

附加个人名称:

Biswal, Santosh Kumar, 1979- editor.

附加个人名称:

Ramesh, M. Anil, 1964- editor.

论题主题:

Branding (Marketing)

论题主题:

Brand name products.

中图法分类号:

F273.2

书目附注:

Includes bibliographical references (pages 253-274) and index.

摘要附注:

"This book focuses on various approaches to brand culture and communication across industries. It explores an array of contemporary issues, critical analysis of complex societal phenomena, gain deeper understanding in the nascent fields of digital media and public relations research and provide solutions to execute best practices that may be considered by organizations while taking decisions"--

豆瓣简介：