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Online Public Access Catalogue

题名/责任者:

Sold on language : how advertisers talk to you and what this says about you / Julie Sedivy, Greg Carlson.

出版发行项:

Chichester, West Sussex ; Malden, MA : Wiley-Blackwell, 2011.

ISBN:

9780470683095 (pbk.)

ISBN:

0470683090 (pbk.)

载体形态项:

xii, 317 p. : ill., maps ; 23 cm.

个人责任者:

Sedivy, Julie.

附加个人名称:

Carlson, Greg N., 1948-

论题主题:

Advertising-Language.

论题主题:

Advertising.

中图法分类号:

F7

书目附注:

Includes bibliographical references and index.

内容附注:

The power of choice -- The unconscious consumer -- The attentional arms race -- We know what you're thinking -- Why ads don't say what they mean (or mean what they say) -- Acting out -- Divide and conquer -- The politics of choice.

豆瓣简介：