杭州电子科技大学图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Handbook of research on consumerism in business and marketing : concepts and practices / Hans Ruediger Kaufmann and Mohammad Fateh Ali Khan Panni, editors.

出版发行项:

Hershey, PA : Business Science Reference, [2014]

ISBN:

9781466658806 (hardcover : alk. paper) :

载体形态项:

xxix, 638 pages ; 29 cm.

附加个人名称:

Kaufmann, Hans Ruediger, 1958-

附加个人名称:

Panni, Mohammad Fateh Ali Khan, 1981-

论题主题:

Consumption (Economics)

论题主题:

Social responsibility of business.

论题主题:

Consumer behavior.

论题主题:

Customer relations.

中图法分类号:

F014.5

书目附注:

Includes bibliographical references (pages 537-626) and index.

摘要附注:

"This book features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior"--Provided by publisher.

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