MARC状态:审校 文献类型:西文图书 浏览次数:43
- 题名/责任者:
- Handbook of research on entrepreneurship and marketing for global reach in the digital economy / Luisa Cagica Carvalho, Universidade Aberta, Portugal & Universidade de ??vora, Portugal, Pedro Isaias, University of Queensland, Australia.
- 出版发行项:
- Hershey, PA : IGI Global, Business Science Reference, c2019
- ISBN:
- 9781522563075
- 载体形态项:
- xxv,601 pages : illustrations ; 29 cm
- 附加个人名称:
- Carvalho, Luisa Cagica, 1970- editor.
- 附加个人名称:
- Isaias, Pedro, editor.
- 论题主题:
- Electronic commerce.
- 论题主题:
- Internet marketing.
- 论题主题:
- Entrepreneurship.
- 中图法分类号:
- F713.36-62
- 书目附注:
- Includes bibliographical references and index.
- 摘要附注:
- "This book addresses the main issues of interest within the topics of entrepreneurship and marketing in digital world. It emphasizes emergent and innovative aspects of digital marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. It discusses innovative studies as key developments such as digital marketing, digital entrepreneurship, e-Business, e-Commerce, and social networks"--
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索书号 | 条码号 | 年卷期 | 馆藏地 | 书刊状态 | 还书位置 |
F713.36-62/BC1 | 40043865 | ![]() |
非可借 | 力行书屋(外文原版) |
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