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MARC状态:审校 文献类型:西文图书 浏览次数:59

题名/责任者:
Policymaking for citizen behavior change : a social marketing approach / Nancy R. Lee.
出版发行项:
New York : Routledge, Taylor & Francis Group, c2018.
ISBN:
9781138695993 (hardback : alk. paper) :
ISBN:
9781138696006 (pbk. : alk. paper)
载体形态项:
xx, 183 pages ; 24 cm
个人责任者:
Lee, Nancy, 1945- author.
论题主题:
Social marketing.
论题主题:
Behavior modification.
论题主题:
Policy sciences.
中图法分类号:
D035
书目附注:
Includes bibliographical references and index.
内容附注:
Citizen behavior change for good : three options -- More on the social marketing option -- Social marketing to improve public health -- Social marketing to reduce fatal & nonfatal injuries -- Social marketing to protect the environment -- Social marketing to engage communities -- Social marketing to enhance financial well-being -- Social marketing to increase academic performance -- Assessment tools and decision criteria -- Supporting a successful social marketing approach : the policymaker's role -- Appendix A: Social marketing plan example : youth suicide prevention -- Appendix B: Social marketing plan example : emergency preparedness.
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D035/BL1 40043433   外文书库(外文原版)(11F)     可借 外文书库(外文原版)(11F)
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