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Online Public Access Catalogue

题名/责任者:

Public relations case studies from around the world / edited by Judy VanSlyke Turk and Jean Valin.

版本说明:

Second edition.

出版发行项:

New York : Peter Lang, [2017]

出版发行项:

c2017

ISBN:

1433134543

ISBN:

9781433134548

ISBN:

1433145545

ISBN:

9781433145544

ISBN:

1433123460

ISBN:

9781433123467

载体形态项:

xx, 386 pages : illustrations ; 23 cm

附加个人名称:

Valin, Jean, 1955- editor.

附加个人名称:

VanSlyke Turk, Judy, editor.

附加个人名称:

Grunig, Larissa A., writer of preface.

附加个人名称:

Halff, Gregor, writer of foreword.

论题主题:

Organizational behavior-Case studies.

论题主题:

Public relations-Case studies.

中图法分类号:

C912.3

书目附注:

Includes bibliographical references and index.

摘要附注:

"The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practice--from public diplomacy to corporate social responsibility to crisis communications to social justice issues and special events. These chapters take a significant step toward overcoming the dearth of published case studies in public relations beyond North Ameriapproximately Written by established scholars and professionals who had access to some of the world's most intriguing and influential cases of organizational communication, these studies will be of tremendous interest to all who teach, study, and practice public relations around the world."--

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