杭州电子科技大学图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Leveraging consumer behavior and psychology in the digital economy / Norazah Mohd Suki Norbayah Mohd Suki, [editors]

出版发行项:

Hershey, PA : Business Science Reference, an imprint of IGI Global, [2020]

ISBN:

9781799830429:

ISBN:

9781799852711

载体形态项:

xxi, 299 pages ; 29 cm

附加个人名称:

Mohd Suki, Norazah, 1977- editor.

附加个人名称:

Mohd Suki, Norbayah, 1976- editor.

论题主题:

Consumer behavior-Psychological aspects.

论题主题:

Technological innovations-Psychological aspects.

中图法分类号:

F713.36

书目附注:

Includes bibliographical references (pages 249-293) and index.

摘要附注:

"This book provides current research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty. It also examines how to best utilize this research on consumer behavior and psychology in the digital economy"--

豆瓣简介：