MARC状态:审校 文献类型:西文图书 浏览次数:51
- 题名/责任者:
- The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.
- 版本说明:
- Fifth edition.
- 出版发行项:
- New York : Routledge, 2014.
- ISBN:
- 9780415856713 (pbk.)
- ISBN:
- 041585671X (pbk.)
- ISBN:
- 9780415856720 (hardback)
- ISBN:
- 0415856728 (hardback)
- 载体形态项:
- xii, 232 pages ; 23 cm.
- 丛编统一题名:
- Routledge communication series.
- 个人责任者:
- Katz, Helen E., author.
- 论题主题:
- Mass media and business.
- 论题主题:
- Marketing channels.
- 中图法分类号:
- F713.8
- 书目附注:
- Includes bibliographical references and index.
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