杭州电子科技大学图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Killer visual strategies : engage any audience, improve comprehension, and get amazing results using visual communication / Amy Balliett ; foreword by Guy Kawasaki.

出版发行项:

Hoboken, New Jersey : Wiley, c2020

ISBN:

9781119680222

载体形态项:

x, 229 pages : color illustrations ; 23 cm

其他载体形态:

Online version: Balliett, Amy. Killer visual strategies Hoboken, New Jersey : Wiley, [2020] 9781119680321

个人责任者:

Balliett, Amy, author.

附加个人名称:

Kawasaki, Guy, writer of foreword.

论题主题:

Visual communication.

中图法分类号:

G206.2

书目附注:

Includes bibliographical references and index.

内容附注:

Environmental influences and the rise of visual content -- Visual content and human nature -- Quality visual content reigns supreme -- Rule 1: always think about con-text -- Rule 2: small visual cues have a large impact -- Rule 3: there's no gold at the end of that rainbow -- Rule 4: good visual strategists ask "WTF?!" -- Rule 5: avoid the stigma of stock -- Rule 6: stand out at the cocktail party -- Rule 7: use proper data viz throughout -- Rule 8: commit to the truth and prove it -- Rules are meant to be broken -- You can't create great content without a great team and process -- Going the freelance route -- Building an in-house team.

摘要附注:

"Over the past decade, visual communication has shifted from being an optional medium for transmitting information to an essential means of build connection and understanding. It has changed the way we tell stories and establish relationships -- and it has transformed the traditional agency model within the marketing, public relations, and design industries. Amy Balliett's book will explain how can marketers, PR professionals, and organizations can connect and thrive in a world that demands quality visual content"--

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