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Online Public Access Catalogue

题名/责任者:

Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities (Advances in Marketing, Customer Relationship Management, and E-services) Joana Coutinho de Sousa

出版发行项:

Business Science Reference 2017

ISBN:

9781522548348

载体形态项:

200

翻译题名:

针对战略性消费者参与的神经营销和大数据分析: 新兴研究和机遇( 市场营销, 客户关系管理和电子服务的进步)

丛编说明:

Advances in Marketing, Customer Relationship Management, and E-services

一般附注:

Hardcover

摘要附注:

A new sub-area of marketing is emerging called neuromarketing. It combines psychology, neuroscience, and economics with the study of consumer motivations. This is leading to the creation of new technological approaches that enable companies to read the customer's mind and tailor marketing practices, products, and services.Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities provides emerging information on the issues involved in the field of neuromarketing, including models, technologies, and the methodology of this field. Highlighting the intricacies of neuroscience, biometrics, multimedia technology, marketing strategy, and big data management, this book is an ideal resource for researchers, neuroscientists, marketers, suppliers, customers, and investors seeking current research on the integration of new neuromarketing trends and technologies.

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