杭州电子科技大学图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Handbook of research on entrepreneurship and marketing for global reach in the digital economy / Luisa Cagica Carvalho, Universidade Aberta, Portugal & Universidade de ??vora, Portugal, Pedro Isaias, University of Queensland, Australia.

出版发行项:

Hershey, PA : IGI Global, Business Science Reference, c2019

ISBN:

9781522563075

载体形态项:

xxv,601 pages : illustrations ; 29 cm

附加个人名称:

Carvalho, Luisa Cagica, 1970- editor.

附加个人名称:

Isaias, Pedro, editor.

论题主题:

Electronic commerce.

论题主题:

Internet marketing.

论题主题:

Entrepreneurship.

中图法分类号:

F713.36-62

书目附注:

Includes bibliographical references and index.

摘要附注:

"This book addresses the main issues of interest within the topics of entrepreneurship and marketing in digital world. It emphasizes emergent and innovative aspects of digital marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. It discusses innovative studies as key developments such as digital marketing, digital entrepreneurship, e-Business, e-Commerce, and social networks"--

豆瓣简介：