杭州电子科技大学图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Manage the media : (don't let the media manage you) / William J. Holstein.

出版发行项:

Boston, Mass. : Harvard Business Press, c2008.

ISBN:

9781422121481

ISBN:

1422121488

载体形态项:

103 p. ; 19 cm.

丛编题名:

Memo to the CEO.

个人责任者:

Holstein, William J.

论题主题:

Industrial publicity-United States.

论题主题:

Mass media and business-United States.

论题主题:

Issues management-United States.

论题主题:

Corporations-Investor relations-United States.

论题主题:

Corporate image-United States.

中图法分类号:

F279.712

书目附注:

Includes bibliographical references (p. 101)

内容附注:

How not to manage relations with the media -- What went wrong -- Incorporate communications into corporate strategy -- Go on the offensive and shape the message -- Prevent the emergence of broad coalitions -- Embrace the new media -- Conclusion: creating organizations that communicate.

电子资源:

http://www.loc.gov/catdir/toc/fy0805/2007038584.html

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