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题名/责任者:

New insights on trust in business-to-business relationships : a multi-perspective approach / edited by Houcine Akrout, Karine Raies, Arch G. Woodside.

版本说明:

First edition.

出版发行项:

Bingley, UK : Emerald Publishing, 2019.

ISBN:

9781838670634

ISBN:

1838670637

载体形态项:

xiii, 164 pages ; 24 cm.

丛编说明:

Advances in Business Marketing & Purchasing ; vlume 26

丛编统一题名:

Advances in business marketing & purchasing ; v. 26.

附加个人名称:

Akrout, Houcine, editor.

附加个人名称:

Raies, Karine, editor.

附加个人名称:

Woodside, Arch G., editor.

论题主题:

Strategic alliances (Business)

论题主题:

Business networks.

论题主题:

Industrial marketing.

论题主题:

Cooperation.

论题主题:

Trust.

论题主题:

Business ethics.

论题主题:

Organizational behavior.

中图法分类号:

F273.7

书目附注:

Includes bibliographical references and index.

内容附注:

Trust in Buyer-Supplier Relationships: Evidence from Advanced, Emerging, and Developing Markets -- A Global Examination of Cognitive Trust in Business-to-Business Relationships -- A Model to Enhance the Perceived Trustworthiness of Small and Medium Enterprises Selling Natural Essential Oils through e-Marketplaces -- Enhancing Electronic Markets for Industrial Services by Trust Features -- Interpersonal and Inter-organizational Trust in High-involvement Customer-Supplier Relationships: Antecedents, Consequences, and Moderators -- Trust in Relationships with Agri-food Distribution -- Window to New Research Approaches: How Using Simon's Scissors Cuts Perplexity in Strategy Theory, Research, and Practice.

摘要附注:

New Insights on Trust in Business-to-Business Relationships provides readers with advanced original insights on trust antecedents, processes and consequences within the B2B marketing context and offers practical tools alongside suggestions for future research.

豆瓣简介：