杭州电子科技大学图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Marketing and supply chain management : a systemic approach / Dimitris Folinas and Thomas Fotiadis.

出版发行项:

Abingdon, Oxon ; New York, NY : Routledge, c2018.

ISBN:

9781138181649:

ISBN:

1138181641

ISBN:

9781138181656

ISBN:

113818165X

载体形态项:

xi, 232 pages ; 25 cm.

个人责任者:

Folinas, Dimitris, 1970- author.

论题主题:

Industrial marketing.

论题主题:

Business logistics.

中图法分类号:

F713.5

书目附注:

Includes bibliographical references and index.

内容附注:

Introduction -- Marketing and supply chain management challenges -- Introduction to marketing and supply chain management -- Marketing and supply chain management coexistence in today's market arena -- Identifying the challenges and trends of marketing and supply chain management -- Integrated framework of marketing and supply chain management -- A systemic approach to distribution channels -- A holistic approach to demand handling -- Procurement from a marketing and supply chain management point of view -- Typical approaches of marketing and supply chain management synergies -- Technologies of marketing and supply chain management synergies.

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