杭州电子科技大学图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Systems thinking and process dynamics for marketing systems : technologies and applications for decision management / Rajagopal.

出版发行项:

Hershey, PA : Business Science Reference, 2012.

ISBN:

9781466609693 :

载体形态项:

xvi, 327 p. ; 29 cm.

个人责任者:

Rajagopal, 1957-

论题主题:

Marketing.

论题主题:

Strategic planning.

中图法分类号:

F713.50

书目附注:

Includes bibliographical references (p. 304-323) and index.

豆瓣简介：