杭州电子科技大学图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Service marketing strategies for small and medium enterprises : emerging research and opportunities / by Muhammad Sabbir Rahman, Mahmud Habib Zaman, and Md Afnan Hossain.

出版发行项:

Hershey, PA : Business Science Reference, [2019]

ISBN:

9781522578918

载体形态项:

xiv, 171 pages ; 27 cm

个人责任者:

Rahman, Muhammad Sabbir, 1981- author.

附加个人名称:

Zaman, Mahmud Habib, 1981- author.

附加个人名称:

Hossain, Md. Afnan, 1987- author.

论题主题:

Small business-Customer services.

论题主题:

Small business marketing.

论题主题:

Customer services-Marketing.

中图法分类号:

F715

摘要附注:

"This book addresses the growing importance of services and in recognition of unique challenges faced by small and medium enterprises service marketing managers to gain insights and a level playing field thereby attaining sustainability. It also focuses on the knowledge required to implement service strategies to gain competitive advantages"--

豆瓣简介：