MARC状态：审校 文献类型：西文图书 浏览次数：59
- 题名/责任者:
- The book publishing industry / Albert N. Greco, Jim Milliot, Robert M. Wharton.
- 版本说明:
- Third edition.
- 出版发行项:
- New York : Routledge, c2014.
- ISBN:
- 9780415887250 (hardback)
- ISBN:
- 0415887259 (hardback)
- ISBN:
- 9780415887243 (pbk.)
- ISBN:
- 0415887240 (pbk.)
- 载体形态项:
- xiv, 485 pages : illustrations ; 23 cm.
- 个人责任者:
- Greco, Albert N., 1945-
- 附加个人名称:
- Milliot, Jim.
- 附加个人名称:
- Wharton, Robert M.
- 论题主题:
- Publishers and publishing-United States
- 论题主题:
- Electronic publishing-United States.
- 中图法分类号:
- G239.712
- 书目附注:
- Includes bibliographical references (pages 431-477) and index.
- 内容附注:
- Book publishing : an introduction -- New title output, book categories and prices, economic data, sales, returns, and the channels of distribution -- The development of modern book publishing companies : history and analysis -- Business operations -- The editorial process -- Editors, book acquisitions, production, operations, and costs -- Marketing and selling books -- The book publishing confronts the twenty-first century's challenges.
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