- 题名/责任者:
- The dark side of CRM : customers, relationships and management / edited by Bang Nguyen, Lyndon Simkin and Ana Isabel Canhoto.
- 出版发行项:
- Abingdon, Oxon ; New York, NY : Routledge, c2016.
- ISBN:
- 9781138803312 (hardback) :
- ISBN:
- 9781138803329 (pbk)
- 载体形态项:
- xviii, 303 pages ; 24 cm
- 附加个人名称:
- Nguyen, Bang Xun.
- 附加个人名称:
- Simkin, Lyndon, 1961-
- 附加个人名称:
- Canhoto, Ana Isabel.
- 论题主题:
- Customer relations-Management.
- 中图法分类号:
- F713.55
- 书目附注:
- Includes bibliographical references and index.
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