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Online Public Access Catalogue

题名/责任者:

New technologies and branding / Philippe Sachetti, Thibaud Zuppinger.

出版发行项:

Hoboken, NJ : ISTE Ltd/John Wiley and Sons Inc, c2018.

ISBN:

9781786301970 :

载体形态项:

xvii, 186 pages : illustrations ; 25 cm.

丛编说明:

Innovation, etrepreseurship, management: innovation and technology ; . book 4

个人责任者:

Sachetti, Philippe, author.

论题主题:

Branding (Marketing) .

论题主题:

Branding (Marketing)-Technological innovations. .

论题主题:

Electronic commerce.

中图法分类号:

F713.3

书目附注:

Includes bibliographical references (pages 183-186) and indexes. .

摘要附注:

Between cases of study, theoretical panorama and practical reflections, this book gives brand leaders the means to defend their brand in a changing environment, where new technologies and manipulation techniques have rendered old defense schemes obsolete. Rather than suggesting a reflection from the point of view of the crisis, the authors deal with the question under another, broader theme: conflict.

豆瓣简介：