杭州电子科技大学图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Social media strategy : marketing, advertising, and public relations in the consumer revolution, third edition / Keith A. Quesenberry, Messiah College.

版本说明:

Third edition.

出版发行项:

Lanham : Rowman & Littlefield Publishers, 2020.

ISBN:

9781538138168

ISBN:

9781538138175

载体形态项:

xvii, 474 pages : illustrations ; 26 cm

个人责任者:

Quesenberry, Keith A., 1971- author.

论题主题:

Internet marketing.

论题主题:

Internet advertising.

论题主题:

Social media.

论题主题:

Internet in public relations.

中图法分类号:

F713.36

书目附注:

Includes bibliographical references and index.

摘要附注:

"This book is a blueprint for the practice of marketing communications, advertising, and public relations in a digital world where the consumer has taken control"--

豆瓣简介：