MARC状态:审校 文献类型:西文图书 浏览次数:46
- 题名/责任者:
- Buy-in : saving your good idea from getting shot down / John P. Kotter and Lorne A. Whitehead.
- 出版发行项:
- Boston, Mass. : Harvard Business Review Press, c2010.
- ISBN:
- 9781422157299 (hardcover : alk. paper)
- 载体形态项:
- xi, 192 p. ; 22 cm.
- 变异题名:
- Buy in: saving your good idea from getting shot down
- 个人责任者:
- Kotter, John P., 1947-
- 附加个人名称:
- Whitehead, Lorne A.
- 论题主题:
- Sales promotion.
- 论题主题:
- Public relations.
- 中图法分类号:
- F713.3
- 内容附注:
- The Centerville story. The death of a good plan -- Saving the day in Centerville, part one -- Saving the day in Centerville, part two -- Saving the day in Centerville, part three -- The method. Four ways to kill a good idea -- A counterintuitive strategy for saving your good idea -- Twenty-four attacks and twenty-four responses -- A quick reference guide for saving good ideas.
全部MARC细节信息>>
索书号 | 条码号 | 年卷期 | 馆藏地 | 书刊状态 | 还书位置 |
F713.3/BK1 | 40044196 | 外文书库(外文原版)(11F) | 可借 | 外文书库(外文原版)(11F) |
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