杭州电子科技大学图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Gender, culture, and consumer behavior / edited by Cele C. Otnes, Linda Tuncay-Zayer.

出版发行项:

New York : Routledge, c2012.

ISBN:

9781848729469 (hardback)

ISBN:

1848729464 (hardback)

载体形态项:

xxxi, 450 p. : ill. ; 24 cm.

附加个人名称:

Otnes, Cele.

附加个人名称:

Tuncay-Zayer, Linda.

论题主题:

Consumer behavior.

论题主题:

Consumer behavior-Cross-cultural studies.

论题主题:

Consumption (Economics)-Social aspects.

中图法分类号:

F713.55

书目附注:

Includes bibliographical references and index.

摘要附注:

"When considering how we should introduce this volume, we reflected on our own lives as women who both grew up in America, but whose heritages are distinct. We are both daughters of male liberal arts professors who provided most of the family income, while our mothers focused on child-rearing and community activities, as well as by-choice educational pursuits and forays into the working world. Linda is a first-generation American whose parents emigrated to the U.S. in 1970. Cele's ancestors were early U.S. settlers whose families relied on hard work and the G.I. Bill to fend off blows dealt by the Depression. We decided to offer examples of how gender, culture and consumption intersect in memories that demonstrate the dramatic and dynamic changes in these three areas over our lifetimes"--Provided by publisher.

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