杭州电子科技大学图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Evaluating the gaps and intersections between marketing education and the marketing profession / Margarida M. Pinheiro, University of Aveiro, Portugal, Ana Estima, University of Aveiro, Portugal and Susana Marques, University of Aveiro, Portugal.

出版发行项:

Hershey PA : Business Science Reference, an imprint of IGI Global, [2019]

ISBN:

9781522562955

载体形态项:

xx, 252 pages ; 27 cm

附加个人名称:

Pinheiro, Margarida M., 1961- editor.

附加个人名称:

Estima, Ana, 1975- editor.

附加个人名称:

Marques, Susana, 1969- editor.

论题主题:

Marketing-Study and teaching.

论题主题:

Marketing-Vocational guidance.

中图法分类号:

F713.50

书目附注:

Includes bibliographical references (pages 184-243)

摘要附注:

"This book focuses on the relationship between marketing education and marketing profession and the intersection between different stakeholders. It contains empirical, conceptual and theoretical contributions in marketing education. It also provides guidance on the redefinition of professional profiles and offers useful tools and insights for deeper and more productive intersections"--

豆瓣简介：