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MARC状态:审校 文献类型:西文图书 浏览次数:99

题名/责任者:
Developing strategic business models and competitive advantage in the digital sector / Nabyla Daidj.
出版发行项:
Hershey : Business Science Reference, [2015]
ISBN:
9781466665132 (hardcover : alk. paper) :
ISBN:
1466665130 (hardcover : alk. paper)
ISBN:
9781466665163 (print & perpetual access)
载体形态项:
xxi, 377 p. ; 29 cm.
丛编说明:
Advances in business strategy and competitive advantage (ABSCA) book series, 2327-3429.
丛编统一题名:
Advances in business strategy and competitive advantage (ABSCA) book series.
个人责任者:
Daidj, Nabyla, 1964-
论题主题:
Mass media-Planning.
论题主题:
Internet entertainment industry-Planning.
论题主题:
Strategic planning.
中图法分类号:
F626.5
一般附注:
"Premier reference source"--Cover.
书目附注:
Includes bibliographical references (p. 338-372) and index.
摘要附注:
"This book focuses on the application of preemptive planning in the media and entertainment industries to combat an increasingly uncertain future of innovation and competition, offering research-based examples and analysis"--
全部MARC细节信息>>
索书号 条码号 年卷期 馆藏地 书刊状态
F626.5/BD1 40041871   外文书库(外文原版)(11F)     非可借
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