MARC状态:审校 文献类型:西文图书 浏览次数:99
- 题名/责任者:
- Developing strategic business models and competitive advantage in the digital sector / Nabyla Daidj.
- 出版发行项:
- Hershey : Business Science Reference, [2015]
- ISBN:
- 9781466665132 (hardcover : alk. paper) :
- ISBN:
- 1466665130 (hardcover : alk. paper)
- ISBN:
- 9781466665163 (print & perpetual access)
- 载体形态项:
- xxi, 377 p. ; 29 cm.
- 个人责任者:
- Daidj, Nabyla, 1964-
- 论题主题:
- Mass media-Planning.
- 论题主题:
- Internet entertainment industry-Planning.
- 论题主题:
- Strategic planning.
- 中图法分类号:
- F626.5
- 一般附注:
- "Premier reference source"--Cover.
- 书目附注:
- Includes bibliographical references (p. 338-372) and index.
- 摘要附注:
- "This book focuses on the application of preemptive planning in the media and entertainment industries to combat an increasingly uncertain future of innovation and competition, offering research-based examples and analysis"--
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