杭州电子科技大学图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Multimodal metaphor and metonymy in advertising / Paula Perez Sobrino, Universidad Polit cnica of Madrid.

出版发行项:

Amsterdam ; Philadelphia : John Benjamins Publishing Company, c2017

ISBN:

9789027209863 (hardcover : alk. paper) :

载体形态项:

vii, 232 pages : color illustrations ; 25 cm.

其他载体形态:

Online version: P rez Sobrino, Paula author. Multimodal metaphor and metonymy in advertising Amsterdam ; Philadelphia : John Benjamins Publishing Company, 2017 9789027264671

丛编说明:

Figurative thought and language (FTL), 2405-6944 ; 2

个人责任者:

Perez Sobrino, Paula author.

论题主题:

Metaphor.

论题主题:

Metonyms.

论题主题:

Advertising-Language.

中图法分类号:

H05

书目附注:

Includes bibliographical references (pages 213-226) and index.

内容附注:

Scope of and need for this book -- Theoretical models to explore multimodal meaning -- An integrated approach to the study of multimodal metaphor and metonymy -- Facing methodological challenges -- Metonymy and metonymic complexes -- Metaphor and metaphoric complexes -- Figurative complexes in advertising: a corpus-based account -- A cross-cultural investigation into the comprehension of multimodal -- Metaphor-metonymy combinations in advertising -- Closing notes.

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