杭州电子科技大学图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Getting multi-channel distribution right / Kusum L. Ailawadi, Paul W. Farris.

版本说明:

Second edition.

出版发行项:

Hoboken, New Jersey : John Wiley & Sons, 2020.

ISBN:

9781119632887 :

ISBN:

1119632889

载体形态项:

384 pages ; 24 cm

个人责任者:

Ailawadi, Kusum L., author.

附加个人名称:

Farris, Paul W., author.

论题主题:

Marketing channels.

中图法分类号:

F713.3

一般附注:

Includes index.

摘要附注:

"A distribution channel is the chain of distributors, retailers, and other intermediaries through which a supplier's product reaches end consumers, implying a unidirectional movement of goods along a single route, from the point of production to the point of consumption. Even this simple distribution channel is a delicate system, where suppliers and their independent resellers struggle to balance competition for a bigger share of the total profit available in the channel against a cooperative and sustainable partnership. SPEAKING: Both authors speak extensively on the subject throughout the world. Ailawadi has spoken on the topic in the United States, New Zealand, Belgium, Spain, and the Netherlands and is considering events in Italy and Chile. HIGHER ED: Both authors will be using the book int their MBA program classes. EXAMPLES: Examples provided include such companies as: Leather Italia, Brooks Running, Nike, The Honest Company, Pete & Gerry's, Marriott and Choice Hotels, Trip Advisor, Walmart, CVS, and Amazon"--

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