杭州电子科技大学图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Policymaking for citizen behavior change : a social marketing approach / Nancy R. Lee.

出版发行项:

New York : Routledge, Taylor & Francis Group, c2018.

ISBN:

9781138695993 (hardback : alk. paper) :

ISBN:

9781138696006 (pbk. : alk. paper)

载体形态项:

xx, 183 pages ; 24 cm

个人责任者:

Lee, Nancy, 1945- author.

论题主题:

Social marketing.

论题主题:

Behavior modification.

论题主题:

Policy sciences.

中图法分类号:

D035

书目附注:

Includes bibliographical references and index.

内容附注:

Citizen behavior change for good : three options -- More on the social marketing option -- Social marketing to improve public health -- Social marketing to reduce fatal & nonfatal injuries -- Social marketing to protect the environment -- Social marketing to engage communities -- Social marketing to enhance financial well-being -- Social marketing to increase academic performance -- Assessment tools and decision criteria -- Supporting a successful social marketing approach : the policymaker's role -- Appendix A: Social marketing plan example : youth suicide prevention -- Appendix B: Social marketing plan example : emergency preparedness.

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