杭州电子科技大学图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

The brand innovation manifesto : how to build brands, redefine markets and defy conventions / John Grant.

出版发行项:

Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2006.

ISBN:

0470027517

其它标准号:

9780470027516

载体形态项:

xvii, 310 p. : ill. ; 24 cm.

个人责任者:

Grant, John, 1964-

论题主题:

Brand name products-Social aspects.

论题主题:

Brand name products-Psychological aspects.

论题主题:

Brand name products-Marketing.

论题主题:

Lifestyles-Economic aspects.

论题主题:

Consumer behavior.

中图法分类号:

F760.5

书目附注:

Includes bibliographical references (p. [289]-293) and index.

电子资源:

http://www.loc.gov/catdir/toc/ecip068/2006005380.html

豆瓣简介：