杭州电子科技大学图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Emerging market multinationals : managing operational challenges for sustained international growth / Alvaro Cuervo-Cazurra, William Newburry, Seung Ho Park.

出版发行项:

New York : Cambridge University Press, c2016.

ISBN:

9781107073142 (hardback)

ISBN:

9781107421523

载体形态项:

xviii, 221 pages : illustrations ; 24 cm

个人责任者:

Cuervo-Cazurra, Alvaro, author.

附加个人名称:

Newburry, William, 1964- author.

附加个人名称:

Park, Seung-ho, 1960- author.

论题主题:

International business enterprises.

论题主题:

Entrepreneurship.

论题主题:

International cooperation.

中图法分类号:

F276.7

内容附注:

Machine generated contents note: Foreword; Preface; List of abbreviations; 1. Introduction: the rise of EMNCs; 2. Understanding the challenges of internationalization; 3. Country selection; 4. Entry mode selection; 5. Establishment; 6. Operation; 7. Integration; 8. Expansion; 9. Conclusion; References; Index.

摘要附注:

"Emerging market multinationals are becoming leaders in their industries, able to compete on equal terms with firms from advanced economies, but their paths toward global leadership are not always smooth. This book examines the specific challenges faced by emerging market multinationals as they seek to develop their international operations and proposes actionable solutions for them. The authors seamlessly combine academic analyses with a rich selection of real-world cases to provide a clear framework for understanding some of the barriers that prevent firms from emerging economies from succeeding abroad and show readers what actions can be taken to achieve sustained international growth. With clear, concise arguments and examples that bring the discussion to life, this insightful book will appeal to managers and students alike"--

摘要附注:

"Emerging market multinationals (EMNCs) can become successful global players across a wide spectrum of industries, as demonstrated by companies such as the Brazilian airplane manufacturer Embraer, the Mexican bakery Bimbo, the Russian IT firm Kaspersky Labs, the Indian conglomerate Tata Group, the South African brewer SABMiller, and the Chinese computer manufacturer Lenovo. This has resulted in a plethora of publications that discuss how such companies can challenge established multinationals from advanced economies and the distinct sources of competitive advantage they develop to achieve this"--

电子资源:

http://assets.cambridge.org/97811070/73142/cover/9781107073142.jpg

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