杭州电子科技大学图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Hausmarke : Wege des Immobilienmarketings = Branding property : approaches to real estate marketing / Rahel M. Felix, Peter Felix (editors); Oona Horx-Strathern [and three others]

出版发行项:

Salenstein : Braun, c2017

ISBN:

3037682213

ISBN:

9783037682210

载体形态项:

224 pages : color illustrations, plans ; 27 cm

变异题名:

Branding property : approaches to real estate marketing

附加个人名称:

Strathern, Oona, 1963- writer of supplementary textual content.

附加个人名称:

Felix, Peter, editor.

附加个人名称:

Felix, Rahel M., editor.

附加团体名称:

Felix Partner (Firm) issuing body.

论题主题:

Branding (Marketing)

论题主题:

Real estate business-Marketing.

地理名称主题:

Zurich (Switzerland)-Buildings, structures, etc.

中图法分类号:

F293.35

摘要附注:

Real estate marketing is certainly not a standard discipline within economics and is not taught in colleges and graduate degree programs within the context of a marketing-oriented education. For this very reason, this volume addresses and examines how the relevant tasks can be approached in order to find success in real estate marketing. The relevant analytical and strategic processes and methods are presented and explained.0In this interdisciplinary approach, it is vital to develop a clear idea of the future resident of the property that is to be marketed. This knowledge, together with the central architectural theme, serves as a basis for generating the essence, even the soul, of the property?s brand and, in the process of realizing it, engendering or arousing the esprit that will complement it. In addition to the careful documentation of every stage and aspect of ten selected case studies, this publication also contains contributions from industry experts, who examine real estate marketing from various perspectives.

语种附注:

Text in German and English.

豆瓣简介：