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MARC状态:审校 文献类型:西文图书 浏览次数:72

题名/责任者:
Public relations case studies from around the world / edited by Judy VanSlyke Turk and Jean Valin.
版本说明:
Second edition.
出版发行项:
New York : Peter Lang, [2017]
出版发行项:
c2017
ISBN:
1433134543
ISBN:
9781433134548
ISBN:
1433145545
ISBN:
9781433145544
ISBN:
1433123460
ISBN:
9781433123467
载体形态项:
xx, 386 pages : illustrations ; 23 cm
附加个人名称:
Valin, Jean, 1955- editor.
附加个人名称:
VanSlyke Turk, Judy, editor.
附加个人名称:
Grunig, Larissa A., writer of preface.
附加个人名称:
Halff, Gregor, writer of foreword.
论题主题:
Organizational behavior-Case studies.
论题主题:
Public relations-Case studies.
中图法分类号:
C912.3
书目附注:
Includes bibliographical references and index.
摘要附注:
"The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practice--from public diplomacy to corporate social responsibility to crisis communications to social justice issues and special events. These chapters take a significant step toward overcoming the dearth of published case studies in public relations beyond North Ameriapproximately Written by established scholars and professionals who had access to some of the world's most intriguing and influential cases of organizational communication, these studies will be of tremendous interest to all who teach, study, and practice public relations around the world."--
全部MARC细节信息>>
索书号 条码号 年卷期 馆藏地 书刊状态 还书位置
C912.3/BV1 40043872   外文书库(外文原版)(11F)     可借 外文书库(外文原版)(11F)
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