杭州电子科技大学图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Public relations theory : capabilities and competencies / Jae-Hwa Shin, Robert L Heath.

出版发行项:

Hoboken, NJ : Wiley Blackwell, 2021.

ISBN:

9780470659311

载体形态项:

xiv, 384 pages ; 26 cm

其他载体形态:

Online version: Shin, Jae-Hwa, Public relations theory Hoboken : Wiley, 2020. 9781119712961

个人责任者:

Shin, Jae-Hwa, author.

附加个人名称:

Heath, Robert L. (Robert Lawrence), 1941- author.

论题主题:

Public relations.

论题主题:

Organizational change.

中图法分类号:

C912.31

书目附注:

Includes bibliographical references and index.

摘要附注:

"Chapter One sets the foundation for the discussion that unfolds in subsequent chapters. It explores the defining nature and constructive role of public relations. This detective work looks for evidence, or the DNA of public relations, that defines its professional practice which was established by name in the 19th century. This detective work looks for markers such as purposes, strategies, functions, tools, tactics, impact, as well as structures and justifying philosophies. It identifies the types of organizations, leadership roles, and contexts in which public relations is important. In history, public relations can be seen as the means for achieving individual and organizational influence, as well as collective engagement among competing interests: strategic processes and efforts enacted by individuals, groups, organizations, and even nations to survive and thrive as issues, risk, conflict and crisis management. It searches for aligned interests, legitimacy, the license to operate for reward. To discover what today is called "public relations" requires knowing what it does, what it is, where it occurs, and how it serves or confounds interests that encounter tensions of uncertainty and conflict. It can be a clash of perspectives, interests, identities, and identifications. It can be soothing words that allay differences of opinion. It can foster conflict and division"--

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