杭州电子科技大学图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Problems and cases in health care marketing / [edited by] John T. Gourville, John A. Quelch, V. Kasturi Rangan.

出版发行项:

Boston : McGraw-Hill/Irwin, c2005.

ISBN:

0072887761 (alk. paper)

载体形态项:

viii, 440 p. : ill., maps ; 26 cm.

附加个人名称:

Gourville, John T. (John Timothy)

附加个人名称:

Quelch, John A.

附加个人名称:

Rangan, V. Kasturi.

论题主题:

Medical care-Marketing.

中图法分类号:

R197

一般附注:

Includes bibliographical references and index.

电子资源:

http://www.loc.gov/catdir/description/mh051/2003060254.html

电子资源:

http://www.loc.gov/catdir/toc/mh041/2003060254.html

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