MARC状态:审校 文献类型:西文图书 浏览次数:19
- 题名/责任者:
- Neuromarketing and big data analytics for strategic consumer engagement : emerging research and opportunities / Joana Coutinho de Sousa.
- 出版发行项:
- Hershey, PA : Business Science Reference, an imprint of IGI Global, c2018
- ISBN:
- 9781522548348 (hardcover) :
- 载体形态项:
- xi, 200 pages ; 26 cm
- 个人责任者:
- Sousa, Joana Coutinho de, 1986- author.
- 论题主题:
- Neuromarketing.
- 中图法分类号:
- F713.55
- 书目附注:
- Includes bibliographical references and index.
- 摘要附注:
- "This book discusses what is the neuromarketing, which are the currently state-of-the art both in terms of models and technology, and also to presenting the main technology issues in neuromarketing, discussing the role of the currently technology, the smart wearable devices, and the importance of big data processing in this science"--
全部MARC细节信息>>
索书号 | 条码号 | 年卷期 | 馆藏地 | 书刊状态 | 还书位置 |
F713.55/BS2 | 40043325 | ![]() |
可借 | 外文书库(外文原版)(11F) |
显示全部馆藏信息
CADAL相关电子图书
借阅趋势
同名作者的其他著作(点击查看)
收藏到: 管理书架