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Online Public Access Catalogue

题名/责任者:

Shopper behavior at the point of purchase : drivers of in-store decision-making and determinants of post-decision satisfaction in a high-involvement product choice / Toni Schmidt.

出版发行项:

Franfurt am Main ; PL Academic Research, c2016.

ISBN:

9783631674949 (alk. paper) :

载体形态项:

xv,120 pages ; 22 cm.

丛编说明:

Schriften zu Marketing und Handel ; Band 18

个人责任者:

Schmidt, Toni, 1981- author.

论题主题:

Consumer satisfaction.

论题主题:

Consumers' preferences.

中图法分类号:

F713.55

书目附注:

Includes bibliographical references (pages 111-120)

豆瓣简介：