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Online Public Access Catalogue

题名/责任者:

Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij.

版本说明:

2nd ed.

出版发行项:

Thousand Oaks, Calif. : SAGE Publications, c2011.

ISBN:

9781412979900 (pbk.)

ISBN:

1412979900 (pbk.)

载体形态项:

xv, 403 p. : ill. (some col.) ; 24 cm.

个人责任者:

Mooij, Marieke K. de, 1943-

附加个人名称:

Mooij, Marieke K. de, 1943- Consumer behavior and culture.

论题主题:

Consumer behavior-Cross-cultural studies.

论题主题:

Consumers-Psychology.

论题主题:

Marketing.

中图法分类号:

F713.55

一般附注:

Rev. ed. of: Consumer behavior and culture / Marieke de Mooij. c2004.

书目附注:

Includes bibliographical references and indexes.

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