杭州电子科技大学图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Consumer behaviour / Zubin Sethna & Jim Blythe.

版本说明:

3rd edition.

出版发行项:

Los Angeles ; London : SAGE, c2016

ISBN:

9781473919129

ISBN:

1473919126

ISBN:

9781473919136

ISBN:

1473919134

载体形态项:

xxi, 499 pages : color illustrations ; 25 cm

变异题名:

Consumer behavior

个人责任者:

Sethna, Zubin, [author]

附加个人名称:

Blythe, Jim, author.

论题主题:

Consumer behavior-Textbooks.

中图法分类号:

F713.55

一般附注:

Previous editions written solely by Blythe.

书目附注:

Includes bibliographical references and index.

内容附注:

Part 1: Consumer Behaviour in Context. Understanding Consumer Behaviour -- Consumer Behaviour and the Marketing Mix -- The Decision Making Process and Brand Interaction -- Innovation and Digital Technologies -- Consumption in B2C VS. B2B -- Part 2: Psychological Issues in Consumer Behaviour. Drive, Motivation and Hedonism -- The Self and Personality -- Perception -- Learning and Knowledge -- Attitude Formation and Change -- Part 3: Sociological Issues in Consumer Behaviour. Reference Groups -- Age, Gender and Familial Roles -- Culture and Class -- Ethical Consumption -- Part 4: Consumer Behaviour in Conclusion. Post-Purchase Behaviour.

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