MARC状态:审校 文献类型:西文图书 浏览次数:85
- 题名/责任者:
- Manage the media : (don't let the media manage you) / William J. Holstein.
- 出版发行项:
- Boston, Mass. : Harvard Business Press, c2008.
- ISBN:
- 9781422121481
- ISBN:
- 1422121488
- 载体形态项:
- 103 p. ; 19 cm.
- 丛编题名:
- Memo to the CEO.
- 个人责任者:
- Holstein, William J.
- 论题主题:
- Industrial publicity-United States.
- 论题主题:
- Mass media and business-United States.
- 论题主题:
- Issues management-United States.
- 论题主题:
- Corporations-Investor relations-United States.
- 论题主题:
- Corporate image-United States.
- 中图法分类号:
- F279.712
- 书目附注:
- Includes bibliographical references (p. 101)
- 内容附注:
- How not to manage relations with the media -- What went wrong -- Incorporate communications into corporate strategy -- Go on the offensive and shape the message -- Prevent the emergence of broad coalitions -- Embrace the new media -- Conclusion: creating organizations that communicate.
全部MARC细节信息>>
索书号 | 条码号 | 年卷期 | 馆藏地 | 书刊状态 | 还书位置 |
F279.712/BH3 | 40044183 | 外文书库(外文原版)(11F) | 可借 | 外文书库(外文原版)(11F) |
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