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Online Public Access Catalogue

题名/责任者:

Consumer social values / edited by Eda Gurel-Atay and Lynn R. Kahle.

出版发行项:

New York, NY : Routledge, 2019.

ISBN:

9781138240438

ISBN:

1138240435

ISBN:

9781138240421

ISBN:

1138240427

载体形态项:

vii, 277 pages : illustrations ; 23 cm.

丛编说明:

Marketing and consumer psychology series

丛编统一题名:

Marketing and consumer psychology series.

附加个人名称:

Gurel-Atay, Eda, 1980- editor.

附加个人名称:

Kahle, Lynn R., editor.

论题主题:

Consumer behavior.

论题主题:

Consumers-Psychology.

中图法分类号:

F713.55

书目附注:

Includes bibliographical references and indexes.

摘要附注:

Social values are central to people's lives, guiding behaviors, and judgments, and define who we are. This book advances understanding of consumer social values and their roles in the global marketplace by refining and directing existing knowledge of consumer behaviors. With a diverse set of contributors from different parts of the world, this engaging collection provides a unique examination of social values through cross-cultural research. It incorporate input from researchers with varying academic backgrounds from marketing to psychology and philosophy, and also focuses on a range of methodological approaches including surveys, ethnography, interviews, semantic analysis, and neuroscience. The book introduces innovative concepts and provides comprehensive coverage of several specialized areas, to offer an important contribution to values research and discussion. Key topics include values and choice; means-end chains; relations among foals; motives; religion and personality' value measurement and values related to specific services and industries. -- Back cover.

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