MARC状态:审校 文献类型:西文图书 浏览次数:77
- 题名/责任者:
- Designing brand identity : an essential guide for the entire branding team / Alina Wheeler.
- 版本说明:
- 3rd ed.
- 出版发行项:
- Hoboken, N.J. : John Wiley & Sons, c2009.
- ISBN:
- 9780470401422 (cloth)
- ISBN:
- 0470401427 (cloth)
- 载体形态项:
- ix, 310 p. : ill. (chiefly col.) ; 29 cm.
- 个人责任者:
- Wheeler, Alina.
- 论题主题:
- Brand name products.
- 论题主题:
- Branding (Marketing)
- 论题主题:
- Trademarks-Design.
- 论题主题:
- Advertising-Brand name products.
- 中图法分类号:
- F760.5
- 书目附注:
- Includes bibliographical references (p. 292-293) and index.
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