杭州电子科技大学图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Global aspects of reputation and strategic management / editied by David L. Deephouse, Naomi A. Gardberg, and William Newburry.

版本说明:

First edition.

出版发行项:

Bingley, UK : Emerald Publishing Limited, 2019.

ISBN:

9781787543140

ISBN:

1787543145

载体形态项:

xi, 274 pages : illustrations, charts ; 24 cm.

其他载体形态:

Online version: 9781787543133

丛编说明:

Research in global strategic management, 1064-4857 ; volume 18

丛编统一题名:

Research in global strategic management ; vol.18.

附加个人名称:

Deephouse, David, editor.

附加个人名称:

Gardberg, Naomi, editor.

附加个人名称:

Newburry, William, editor.

论题主题:

Strategic planning.

论题主题:

Corporate image.

论题主题:

International business enterprises-Management.

论题主题:

Reputation.

论题主题:

Corporate image.

论题主题:

International business enterprises-Management.

论题主题:

Reputation.

论题主题:

Strategic planning.

中图法分类号:

F272.1

书目附注:

Includes bibliographical references and index.

内容附注:

Prelims -- Global aspects of reputation and strategic management -- Managing a global reputation -- National context and reputation -- The nature of reputation measurement -- Index.

摘要附注:

Growing tensions and disagreements over globalization, as well as the role of multinational enterprises in the global economy, and competition among countries, has made the challenge of managing reputation across national institutional environments increasingly complex. Global Aspects of Reputation and Strategic Management addresses these critical strategic issues by exploring how country-level factors influence reputation development and how reputation obtained in one context can be transferred to another. This volume of Research in Global Strategic Management addresses three broad themes - Managing a Global Reputation, National Context and Reputation, and Approaches to Reputation Measurement - and identifies opportunities for future research on global aspects of reputation and strategic management to inspire and strengthen this key area. The complexity resulting from this multi-level exploration of reputation makes illuminating reading for researchers and scholars in the areas of international business, strategy and management, as well as for practitioners wanting to develop and implement an international strategy.

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