MARC状态:审校 文献类型:西文图书 浏览次数:69
- 题名/责任者:
- Building brand identity in the age of social media : emerging research and opportunities / Amir Ekhlassi, Mahdi Niknejhad Moghadam, Amir Mohammad Adibi.
- 出版发行项:
- Hershey, PA : IGI Global, Business Science Reference (an imprint of IGI Global), c2018
- ISBN:
- 9781522551430
- ISBN:
- 1522551433
- 载体形态项:
- ix, 189 pages ; 26 cm.
- 丛编统一题名:
- Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
- 个人责任者:
- Ekhlassi, Amir, 1979- author.
- 附加个人名称:
- Niknejhad Moghadam, Mahdi, 1990- author.
- 附加个人名称:
- Adibi, Amir Mohammad, 1991- author.
- 论题主题:
- Brand name products.
- 论题主题:
- Branding (Marketing)
- 论题主题:
- Internet marketing.
- 论题主题:
- Advertising-Brand name products.
- 论题主题:
- Social media.
- 中图法分类号:
- F760.5
- 书目附注:
- Includes bibliographical references and index.
- 内容附注:
- The concept of brand identity -- The concept of social media -- Managing brands through social media -- Social media branding strategy -- Branded content on the social media -- Role of social media in types of brand building -- The impact of social media on brand loyalty.
全部MARC细节信息>>
索书号 | 条码号 | 年卷期 | 馆藏地 | 书刊状态 | 还书位置 |
F760.5/BE1 | 40043857 | 外文书库(外文原版)(11F) | 可借 | 外文书库(外文原版)(11F) |
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