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MARC状态:审校 文献类型:西文图书 浏览次数:69

题名/责任者:
Building brand identity in the age of social media : emerging research and opportunities / Amir Ekhlassi, Mahdi Niknejhad Moghadam, Amir Mohammad Adibi.
出版发行项:
Hershey, PA : IGI Global, Business Science Reference (an imprint of IGI Global), c2018
ISBN:
9781522551430
ISBN:
1522551433
载体形态项:
ix, 189 pages ; 26 cm.
丛编说明:
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
丛编统一题名:
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
个人责任者:
Ekhlassi, Amir, 1979- author.
附加个人名称:
Niknejhad Moghadam, Mahdi, 1990- author.
附加个人名称:
Adibi, Amir Mohammad, 1991- author.
论题主题:
Brand name products.
论题主题:
Branding (Marketing)
论题主题:
Internet marketing.
论题主题:
Advertising-Brand name products.
论题主题:
Social media.
中图法分类号:
F760.5
书目附注:
Includes bibliographical references and index.
内容附注:
The concept of brand identity -- The concept of social media -- Managing brands through social media -- Social media branding strategy -- Branded content on the social media -- Role of social media in types of brand building -- The impact of social media on brand loyalty.
全部MARC细节信息>>
索书号 条码号 年卷期 馆藏地 书刊状态 还书位置
F760.5/BE1 40043857   外文书库(外文原版)(11F)     可借 外文书库(外文原版)(11F)
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