杭州电子科技大学图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Building brand identity in the age of social media : emerging research and opportunities / Amir Ekhlassi, Mahdi Niknejhad Moghadam, Amir Mohammad Adibi.

出版发行项:

Hershey, PA : IGI Global, Business Science Reference (an imprint of IGI Global), c2018

ISBN:

9781522551430

ISBN:

1522551433

载体形态项:

ix, 189 pages ; 26 cm.

丛编说明:

Advances in marketing, customer relationship management, and e-services (AMCRMES) book series

丛编统一题名:

Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.

个人责任者:

Ekhlassi, Amir, 1979- author.

附加个人名称:

Niknejhad Moghadam, Mahdi, 1990- author.

附加个人名称:

Adibi, Amir Mohammad, 1991- author.

论题主题:

Brand name products.

论题主题:

Branding (Marketing)

论题主题:

Internet marketing.

论题主题:

Advertising-Brand name products.

论题主题:

Social media.

中图法分类号:

F760.5

书目附注:

Includes bibliographical references and index.

内容附注:

The concept of brand identity -- The concept of social media -- Managing brands through social media -- Social media branding strategy -- Branded content on the social media -- Role of social media in types of brand building -- The impact of social media on brand loyalty.

豆瓣简介：