杭州电子科技大学图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Market research best practice : 30 visions for the future : a compilation of discussion papers, case studies and methodologies from ESOMAR / edited by Peter Mouncey, Frank Wimmer.

出版发行项:

Chichester, England ; Hoboken, NJ : Wiley, c2007.

ISBN:

0470065273 (cloth : alk. paper)

ISBN:

9780470065273 (cloth : alk. paper)

载体形态项:

xxxv, 678 p. : ill. ; 24 cm.

丛编题名:

ESOMAR world research publication.

附加个人名称:

Mouncey, Peter.

附加个人名称:

Wimmer, Frank.

论题主题:

Marketing research.

中图法分类号:

F713.5

书目附注:

Includes bibliographical references and index.

电子资源:

http://www.loc.gov/catdir/toc/ecip073/2006036082.html

豆瓣简介：