杭州电子科技大学图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Successful management in the digital age / John Harte

出版发行项:

New Brunswick : Transaction Publishers, c2016

ISBN:

9781412862776 (hardcover) :

ISBN:

1412862779 (hardcover)

ISBN:

9781412863247 (paperback)

ISBN:

1412863244 (paperback)

载体形态项:

308 pages ; 24 cm

个人责任者:

Harte, John, 1925- author

论题主题:

Industrial management-Technological innovations

论题主题:

Leadership

论题主题:

Advertising

论题主题:

Selling

中图法分类号:

F402

书目附注:

Includes bibliographical references and index

内容附注:

Introduction -- Taking stock -- a reality-check -- Untapped potential -- Strategic management -- Integrated marketing and its enemies -- Managing, leadership and entrepreneurship -- Advertising and communications -- How words sell billions of goods and services -- Pictures that sell goods and services -- The value of branding and marketing -- Removing uncertainty and ambiguity -- Creative thinking and reasoning -- Motivation and its antithesis -- Influencing sales and perpetrating frauds -- Selling is a psychological process -- Knowing and understanding -- Facts and figures -- The law of unintended consequences -- Acknowledgments -- Index -- Notes & bibliography

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