杭州电子科技大学图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Advanced methodologies and technologies in digital marketing and entrepreneurship / [edited by] Mehdi Khosrow-Pour, D.B.A.

出版发行项:

Hershey, PA, USA : IGI Global, Business Science Reference, c2019

ISBN:

9781522577669

ISBN:

1522577661

载体形态项:

xxxviii, 818 pages : illustrations ; 29 cm.

丛编说明:

Advances in marketing, customer relationship management, and e-services (AMCRMES) book series

丛编统一题名:

Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.

附加个人名称:

Khosrow-Pour, Mehdi, 1951- editor.

论题主题:

Marketing-Technological innovations.

论题主题:

Entrepreneurship-Technological innovations.

中图法分类号:

F713.5

书目附注:

Includes bibliographical references and index.

摘要附注:

"This book provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management"--

豆瓣简介：