杭州电子科技大学图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Marketing decision making and the management of pricing : successful business tools / Rajagopal, EGADE business school, tecnologico de monterrey (ITESM), Mexico.

出版发行项:

Hershey, PA : Business Science Reference, [2013]

ISBN:

9781466640948 :

载体形态项:

xii, 261 p. ; 29 cm.

丛编说明:

A volume in the advances in marketing, customer relationship management, and E-Services (AMCRMES) book series

附加个人名称:

Rajagopal, 1957-

论题主题:

Pricing.

论题主题:

Strategic planning.

中图法分类号:

F713.50

书目附注:

Includes bibliographical references (pages 238-257) and index.

摘要附注:

"This book provides the latest research studies, market analysis, and best practices utilized in emerging markets to gain competitive advantage and market leadership"--Provided by publisher.

豆瓣简介：