杭州电子科技大学图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Developing strategic business models and competitive advantage in the digital sector / Nabyla Daidj.

出版发行项:

Hershey : Business Science Reference, [2015]

ISBN:

9781466665132 (hardcover : alk. paper) :

ISBN:

1466665130 (hardcover : alk. paper)

ISBN:

9781466665163 (print & perpetual access)

载体形态项:

xxi, 377 p. ; 29 cm.

丛编说明:

Advances in business strategy and competitive advantage (ABSCA) book series, 2327-3429.

丛编统一题名:

Advances in business strategy and competitive advantage (ABSCA) book series.

个人责任者:

Daidj, Nabyla, 1964-

论题主题:

Mass media-Planning.

论题主题:

Internet entertainment industry-Planning.

论题主题:

Strategic planning.

中图法分类号:

F626.5

一般附注:

"Premier reference source"--Cover.

书目附注:

Includes bibliographical references (p. 338-372) and index.

摘要附注:

"This book focuses on the application of preemptive planning in the media and entertainment industries to combat an increasingly uncertain future of innovation and competition, offering research-based examples and analysis"--

豆瓣简介：