杭州电子科技大学图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

The SAGE handbook of international corporate and public affairs / edited by Phil Harris and Craig S. Fleisher.

出版发行项:

Los Angeles : SAGE reference, c2017

ISBN:

9781446276112

ISBN:

1446276112

载体形态项:

xxiii, 703 pages : illustrations ; 26 cm

变异题名:

Handbook of international corporate and public affairs

变异题名:

International corporate and public affairs

附加个人名称:

Harris, Phil, 1952- editor.

附加个人名称:

Fleisher, Craig S., editor.

论题主题:

Public relations-Handbooks, manuals, etc.

论题主题:

Lobbying-Handbooks, manuals, etc.

论题主题:

Public relations.

论题主题:

Lobbying.

论题主题:

Business management.

论题主题:

Interest groups.

中图法分类号:

C912.31

一般附注:

Previous edition published in 2005 under title: Handbook of public affairs.

一般附注:

Also issued electronically.

书目附注:

Includes bibliographical references and index.

内容附注:

Contents: Foundations of PA -- PA and its relationship to other key disciplines -- Emerging trends in PA -- The regional development and application of PA -- Case studies of PA in action -- Tactical approaches to executing PA.

摘要附注:

Summary: "This new edition of The SAGE Handbook of International Corporate and Public Affairs builds on the success of the first edition (2005) by comprehensively updating and enhancing the material and structure, settinga new standard for the practitioner and student of the global public affairs discipline. The new edition includes increased international coverage of the field, and a strong focus on emerging trends, as well as providing a comprehensive overview of the foundations and key aspects of the discipline. The Handbook is organised into six thematic sections, including a generously-sized section devoted to case studies of public affairs in action: foundations of PA, PA and its relationship to other key disciplines, emerging trends in PA, the regional development and application of PA, case studies of PA in action, tactical approaches to executing PA. Containing contributions from leading experts in the field today, this handbook is designed to serve the needs of scholars, researchers, students and professionals alike."--Amazon.com website.

豆瓣简介：